Jeff Fannell » Advertisement

Aug 16

JFA SIGNS UNIVERSITY OF MARYLAND SOCCER COACH

August 16, 2016 – Jeff Fannell & Associates is pleased to announce that it has signed University of Maryland Assistant Soccer Coach, Scott Buete as a client. JFA will represent Scott in all areas of contract negotiation, marketing, and endorsements. “We are excited for the opportunity to represent Scott,” said JFA senior associate Kap Misir. “Among the nation’s collegiate soccer coaches, we believe Scott is a rising star.” Scott is in his third year as the assistant coach for the Maryland Terrapins, which is widely regarded as one of the top Division-1 soccer programs in the country. In 2014, the Terps advanced to the second round of the NCAA tournament; last year, they advanced to the Elite Eight. They enter this year ranked No. 4 in the pre-season coaches’ poll and are expected to be in the running to capture the NCAA national title. A graduate of the University, Scott played five years for the Terps (1999-2003), the last three serving as team captain. In 2002, Scott led Maryland to the ACC Tournament title. In his senior year, he was named NSCAA First Team All-American, and was selected to the All-ACC First Team and the ACC All-Tournament Team. Scott finished […]

May 18

by Jeff Fannell in Advertisement, Marketing, NBA, Sports Business 1 comments tags: Blake Griffin, Jersey Ads, Kia, Philadelphia 76ers, Stub Hub

Trouble Ahead for NBA Jersey Ads?

In April, the NBA approved the sale of jersey sponsorships as part of a three-year pilot program beginning with the 2017-18 season. The League believes the program will be a financial boon, with expected revenue projected at $100-$150 million a year. According to ESPN.com’s Darren Rovell, teams will keep half of the revenue generated by their individual sponsorship sales, with half of that going into a revenue-sharing pool. The other half will be split with the players. Ads involving gambling, politics or alcohol are prohibited, as are sponsorships with competitors of key League partners, including broadcast partners ESPN, ABC and Turner; Spalding (the official ball); and Tissot (official timekeeper). The Philadelphia 76ers became the first team to land a jersey sponsor, agreeing to a three-year, $15 million deal with StubHub. Immediately after the deal was announced, critics assailed the sponsorship program, claiming, among other things, that the ads cheapen the NBA brand and otherwise signify impending doom. The critics are misguided. First of all, the ads measure just 2.5 x 2.5 inches, and will be placed on the jersey’s left shoulder. So the sponsorship patches will not dominate the uniform. Players will not be plastered with huge ads, á la […]

May 13

by Jeff Fannell in Advertisement, Basketball, Marketing, MLB, NBA 0 comments tags: Baby Dame Dolla, Chris Paul, Kevin Love, NBA Playoffs, Rob Manfred, State Farm

Droppin’ Dimes

The NBA playoffs have been compelling as usual, with intriguing team matchups and outstanding individual performances. In addition, “Inside the NBA” continues to be the best studio show on sports television, hands down. To top it all off, the playoffs allow viewers to continue to enjoy one of the best commercials in recent memory – State Farm’s “Droppin’ Dimes.” The commercial features Portland Trailblazers star point guard Damian Lillard (aka “Baby Dame Dolla”) and Cleveland Cavaliers star Kevin Love as brothers rapping about how much money they’re able to drop – thanks to the family’s State Farm agent who saved them big cash by combining the family’s car and homeowner insurance. The commercial is, in a word, hilarious. I’ve seen it dozens of times during the NBA season and it still cracks me up. If you have yet to see it, take a quick look here. The spot is part of a campaign featuring “the Hoopers” (who, in addition to Lillard and Love, include fellow NBA stars Chris Paul, DeAndre Jordan and Kevin Garnett). It is the brainchild of Steve Stoute’s award-winning ad agency, Translation. But as much as Stoute and his crew deserve credit for their creativity and humor in […]