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May 13
by Jeff Fannell in Advertisement, Basketball, Marketing, MLB, NBA 0 comments tags: Baby Dame Dolla, Chris Paul, Kevin Love, NBA Playoffs, Rob Manfred, State Farm

Droppin’ Dimes

​The NBA playoffs have been compelling as usual, with intriguing team matchups and outstanding individual performances. In addition, “Inside the NBA” continues to be the best studio show on sports television, hands down. To top it all off, the playoffs allow viewers to continue to enjoy one of the best commercials in recent memory – State Farm’s “Droppin’ Dimes.” ​The commercial features Portland Trailblazers star point guard Damian Lillard (aka “Baby Dame Dolla”) and Cleveland Cavaliers star Kevin Love as brothers rapping about how much money they’re able to drop – thanks to the family’s State Farm agent who saved them big cash by combining the family’s car and homeowner insurance. The commercial is, in a word, hilarious. I’ve seen it dozens of times during the NBA season and it still cracks me up. If you have yet to see it, take a quick look here. ​The spot is part of a campaign featuring “the Hoopers” (who, in addition to Lillard and Love, include fellow NBA stars Chris Paul, DeAndre Jordan and Kevin Garnett). It is the brainchild of Steve Stoute’s award-winning ad agency, Translation. But as much as Stoute and his crew deserve credit for their creativity and humor in […]
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Copyright © 2014 Jeff Fannell. All Rights Reserved.