• home
  • who we are
    • about jfa
    • our team
  • what we do
    • our philosophy
    • services
    • case studies
  • our clients
    • client list
    • testimonials
  • events
  • Sports360 Podcast
  • press/news
  • blog
  • contact us
Jan 20
by Jeff Fannell in NFL, Sports Issues, Technology 0 comments tags: Antonio Brown, Facebook, Mike Tomlin, New England Patriots, NFL, Pittsburgh Steelers, Steelers

It’s gotta be the views!

In a commercial spot for Nike in the late ‘80s, Spike Lee, in character as Mars Blackmon, wanted to know what made Michael Jordan so great.  Mars wanted to know if it was Mike’s shorts, his socks, his shoes, or his haircut.  Each time, Mike calmly replied, “No, Mars.”  At the end of the commercial, Mars was not buying it, yelling, “It’s gotta be the shoes!” I was reminded of that commercial as I watched the video of Antonio Brown’s Facebook Live broadcast.  Brown, the star wide receiver for the Pittsburgh Steelers, decided it would be a good idea to live stream the Steelers’ locker-room celebration following their playoff victory over the Kansas City Chiefs.  During the live recording, Brown captured some unflattering comments by Steelers head coach Mike Tomlin that were directed at the New England Patriots, the Steelers’ next playoff opponent.  A lot has been made of Tomlin’s comments, but that’s not the real issue. The bigger issues center on Brown’s judgment and motivation. Let’s take the easy one first: Brown didn’t exercise poor judgment, he exercised no judgment.  No way (I hope) was his live broadcast the result of any kind of deliberate consideration.  The second issue […]
Read More
Copyright © 2014 Jeff Fannell. All Rights Reserved.